June 24, 2007...5:41 pm

Sony Signs Personal Deal with Dale Jr

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Dale Earnhardt Jr announced on Thursday that he’s signed a personal services deal with Sony Electronics, possibly building up his image from the party type person with Budweiser. This deal doesn’t mean Sony will be on his car.

Junior still has another year to go with his Budweiser deal, but Hendrick has already stated he has other sponsors for all 4 of his cars. Off course Hendrick did say in the past that his stable was full before Dale Jr was signed. It is therefore highly unlikely Junior will wear Budweiser colors in 2008, but we’ll see.

So the big question in 2008 for JR Nation is his No. 8 and his sponsor. We’re still working on the No. 8 answer, right JR Nation. Hendrick has asked DEI to sell him the No. 8.

Also, JR Nation has a new all Dale Earnhardt Jr store. WWW.shopjrnation.com is online now and will offer his Nextel Cup and JR Motorsports merchandise with hats, t-shirts and diecasts. The physical address for JR Nation is 349 Cayuga Dr., Mooresville, NC. Store Hours are 10am to 6pm Monday through Friday and 10am to 4pm on Saturday.

You can also still find his merchandise at www.jrmotorsport.com or www.daleearnhardtinc.com or www.nascar.com.  

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